Fashion Communication and Promotion (BA)

I studied a BA in fashion communication and promotion and did a year in industry inbetween my second and final year.

The course covered everything from marketing to styling.

Here are some examples of my final year work.

Final Project: The Ragged Priest Menswear

For my final project I decided to create a hypothetical menswear line for the brand 'The Ragged Priest. I created all the appropriate marketing material to launch the brand. This meant doing lots of research to really understand what the consumer would want from a menswear line.

I completed this project in 2018 and a few years later, The Ragged Priest actually launched their own menswear line.

The project consisted of; a look book, brand book, marketing plan and a press pack.

Look Book

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Brand Book

1/1

Press Pack

Final Year Dissertation

Here is a run down of what I chose to focus my dissertation on.

Magazine Project

We where given the task to get into groups and create a magazine for any brand we would like. My group chose the brand Cossac - a small slow fashion brand with a focus on ethical fashion.

For me this project was completely different from my usual style and I enjoyed the challenge of adapting my creative style to fit the brand.

My contributions included creating the front cover, thinking of the concept for one of the editorials, styling the shoots and writing an artical on mindfulness.